Christopher R. Long
Associate Professor of Psychology
longc@obu.edu
Bio
Christopher Long earned a PhD in Personality & Social Psychology in 2003 from the University of Massachusetts and spent the next year as a post-doctoral researcher in Emotion, Cognition, & Health Psychology at Université Catholique de Louvain in Belgium. His research focuses on consumers' relationships with brands, with media personalities, and with social networks. Specifically, he is interested in how these relationships influence us and how they are influenced by our emotions, goals, and personality traits. He has published in top journals in social psychology and in communication studies, and his work has been cited in textbooks in social psychology and in human sexuality. Recently, he and his collaborators won the Best Paper Award at the First International Consumer Brand Relationship Colloquium for their research on how non-conscious goals influence consumer-brand relationships. In summer 2011, he was a visiting researcher at the Louvain School of Management’s Center on Consumers, Markets & Society in Mons, Belgium. Currently, he is an Associate Professor of Psychology at Ouachita Baptist University in Arkadelphia, Arkansas, where he runs the OBU Brand Lab and teaches courses in social psychology, research methodology, consumer behavior, and social networks.
Selected Publications
Note: Please contact Chris at longc@obu.edu for copies of these publications.
* Publications marked with an asterisk indicate that both authors made equal contributions.
Long, C. R., Gable, P. A., Albee, C., & Boerstler, C. (2012). Brands can be like friends: Goals and interpersonal motives influence attitudes toward preferred brands. In Fournier, S., Breazeale, M., & Festcherin, M. (Eds.), Consumer brand relationships: Theory and practice (forthcoming). London: Routledge.
Greenwood, D., & Long, C. R.* (2011). Attachment, belongingness needs, and relationship status predict imagined intimacy with media figures. Communication Research, 38, 278-297.
Greenwood, D., & Long, C. R.* (2009). Psychological predictors of media involvement: Solitude experiences and the need to belong. Communication Research, 36, 637-654.
Greenwood, D., & Long, C. R.* (2009). Mood specific media use and emotion regulation: Patterns and individual differences. Personality and Individual Differences, 46, 616-621.
Greenwood, D., Pietromonaco, P. R., & Long, C. R. (2008).Young women’s attachment style and interpersonal engagement with female TV stars. Journal of Social and Personal Relationships, 25, 387-407.
Long, C. R., & Averill, J. R. (2003). Solitude: An exploration of the benefits of being alone. Journal for the Theory of Social Behaviour, 33, 21-44.
Long, C. R., Seburn, M., Averill, J. R., & More, T. A. (2003). Solitude experiences: Varieties, settings, and individual differences. Personality and Social Psychology Bulletin, 29, 578-583.