Chris Long photo


Fall 2013

  • Social Psychology
    (two sections)
  • Judgment & Decision Making
  • Introductory Psychology

Spring 2014

  • Personality
  • Applied Research
  • Introductory Psychology
    (two sections)

Christopher R. Long

As of May 2014, Chris accepted a full-time position as consultant and lead data analyst with Quantiful.

Associate Professor of Psychology


Christopher Long earned a PhD in Personality & Social Psychology in 2003 from the University of Massachusetts and spent the next year as a post-doctoral researcher in Emotion, Cognition, & Health Psychology at Université Catholique de Louvain in Belgium. His research focuses on consumers' relationships with brands, with media personalities, and with social networks. Specifically, he is interested in how these relationships influence us and how they are influenced by our emotions, goals, and personality traits. He has published in top journals in social psychology and in communication studies, and his work has been cited in textbooks in social psychology and in human sexuality. Recently, he and his collaborators have won Best Paper and Best Presentation awards at two different consumer-brand relationships conferences. In summer 2011, he was a visiting researcher at the Louvain School of Management’s Center on Consumers, Markets & Society in Mons, Belgium. Currently, he is an Associate Professor of Psychology at Ouachita Baptist University in Arkadelphia, Arkansas, where he runs the OBU Brand Lab and teaches courses in social psychology, research methodology, consumer behavior, and social networks.

Visit the OBU Brand Lab Website

Selected Publications

Note: Please contact Chris at for copies of these publications.

* Publications marked with an asterisk indicate that both authors made equal contributions.

Breazeale, M., Long, C. R., Ott, D. (in press). Public luxury representatives. In B. Berghaus, G. Mueller-Stewens, & S. Reinecke (Eds.), The Management of Luxury: Strategy in the Global Luxury Market. London: Kogan Page.

Long, C. R. (in press). Data mining. In T. L. Thompson (Ed.), Encyclopedia of Health Communication. Thousand Oaks, CA: Sage.

Greenwood, D., Long, C. R., & Dal Cin, S. (2013). Fame and the social self: The need to belong, narcissism, and relatedness predict the appeal of fame. Personality and Individual Differences, 55, 490–495.

Long, C. R., & Greenwood, D. (2013). Joking in the face of death: A terror management approach to humor production. HUMOR: International Journal of Humor Research, 26, 493-509.

Long, C. R., Gable, P. A., Albee, C., & Boerstler, C. (2012). Brands can be like friends: Goals and interpersonal motives influence attitudes toward preferred brands. In Fournier, S., Breazeale, M., & Festcherin, M. (Eds.), Consumer brand relationships: Theory and practice (forthcoming). London: Routledge.

*Greenwood, D., & Long, C. R. (2011). Attachment, belongingness needs, and relationship status predict imagined intimacy with media figures. Communication Research, 38, 278-297.

*Greenwood, D., & Long, C. R. (2009). Psychological predictors of media involvement: Solitude experiences and the need to belong. Communication Research, 36, 637-654.

*Greenwood, D., & Long, C. R. (2009). Mood specific media use and emotion regulation: Patterns and individual differences. Personality and Individual Differences, 46, 616-621.

Greenwood, D., Pietromonaco, P. R., & Long, C. R. (2008).Young women’s attachment style and interpersonal engagement with female TV stars. Journal of Social and Personal Relationships, 25, 387-407.

Long, C. R., & Averill, J. R. (2003). Solitude: An exploration of the benefits of being alone. Journal for the Theory of Social Behaviour, 33, 21-44.

Long, C. R., Seburn, M., Averill, J. R., & More, T. A. (2003). Solitude experiences: Varieties, settings, and individual differences. Personality and Social Psychology Bulletin, 29, 578-583.